NXP Semiconductors
Sander Arts, Vice President Corporate Communications and Branding NXP Semiconductors.
"The launch of NXP has been one of the most successful in the history of the semiconductor industry. Just four months after the launch, customer surveys have shown that the global campaign has had a direct impact in terms of building our new brand, ultimately shaping how the new company is viewed across the industry. This is underpinned with the results of a global brand analysis survey that assessed customer awareness of NXP's new name and brand proposition. NXP ranked #2 as preferred brand (SOURCE: Beacon Technology Partners). This is a great, pride stirring result"
"NXP is a great company and brand. NXP Semiconductors has a strong ambition to build one of the biggest customer focussed Semiconductors brands in the industry. Going forward we will constantly apply our brand pillars: Insightful, Inventive, Engaging and Excellence. We are convinced that these values will help us to enable our customers to build products that deliver Better Sensory Experiences and create value."
NXP is a new independent semiconductor company (founded by Philips) with a fifty-year history of providing engineers and designers with semiconductors and software that deliver better sensory experiences for mobile communications, consumer electronics, security applications, contactless payment and connectivity, and in-car entertainment and networking.
Building on its heritage in consumer research, significant R&D investment and world-class industry partners, NXP's 'vibrant media technologies' allow consumers to enjoy better sensory experiences - brilliant images, crisp clear sound and easy sharing of information in homes, cars and mobile devices.
